Abstract Vision is a concept for an interactive art festival created for a branding assignment. The objective was to design marketing and advertising collateral, merch, and tickets. Everything had to work together in harmony. I had a ton of fun with this assignment and really just let my creativity flow. My goal was to create a festival that would appeal to and attract the younger generation of aspiring artists and give them a place to connect, get inspired, grow, and showcase their creative talents. I wanted the overall look and feel to be creative mixed with modern.
